Assessing The Weekend: Holiday Crapshoot

If you hadn’t noticed, I passed on making a prediction for this past weekend. Aside from making changes to the site, I just wasn’t sure how to approach the long weekend- four days for most of us, but five days as far as movies are concerned. Maybe Thanksgiving day would be especially high or low, maybe Wednesday and Thursday would be big and the rest of the weekend would peter out. And my uncertainty wasn’t totally unfounded: Wednesday the 19th made $6,526,023 while the 26th pulled in $33,325,833, yet Friday, Saturday, and Sunday were nearly the same as the previous week.

Somehow 4.4 million people went to see Four Christmases. That was enough to win [...]

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