Weekend Report: Knowing What The People Want

It’s a pretty down time for movies, not just during this time of year, but in the quality and variety of movies in general. This past weekend took in $105 million overall, down $8 million from last year, $30 million from 2007, and $4 million from 2006, a time when tickets were about 10% cheaper. My predictions were all off in the neighborhood of $4-5 million.

Knowing came in first with $24,604,751, awfully close to the same number Race to Witch Mountain did last week, despite getting pretty bad reviews. Nicolas Cage used to have a reputation for taking on very diverse and interesting roles, but since he won Best Actor for Leaving Las Vegas, he’s plunged himself headlong into generic action-y movies, only [...]

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