Weekend Report: More Big 3D Profits

To the surprise of no one, Monsters vs. Aliens handily crushed the competition at the box office with $59,321,095, $3 million north of my prediction. The interesting bit is that the 3D screens accounted for around 55% of the total gross. Fandango reports that the premium for a 3D showing of MvA at a local theater is $3.50. If that represents the average bump for 3D, then the average 3D ticket would be about $10.70. So if 3D accounted for $32.9 million, that would be about 3.07 million tickets. That leaves about $26.4 million for the 2D tickets, about 3.66 million of them. Even though 2D sold 20% more tickets, 3D represented 10% more in the gross. If there were no 3D, the gross [...]

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