Assessing The Weekend: How Long Until High School Musical 4?

The weekend proved to be a two horse race. Outside of High School Musical 3 and Saw V, the only movie that cracked $2,500 per screen was The Secret Life of Bees. [...]

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Weekend Predictions: 10-24-08

This weekend looks to be a two horse race to the bank between High School Musical 3: Senior Year and Saw V. [...]

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Weekend Predictions: 10-17-08

I’m going to go out on a limb and say Beverly Hills Chihuahua won’t dominate the box office again. It’s possible it could do $10.5 million, but it’s got to drop off at some point. [...]

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Assessing The Weekend: Never Underestimate The Power Of Chihuahuas

Who would’ve thought Beverly Hills Chihuahua could dominate a second weekend? I dismissed it as an opening weekend beast that would flame out rather quickly. [...]

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Weekend Predictions: 10-10-08

It’s another big movie weekend, with four movies debuting on over 2,000 screens. I’ve done some more research and feel a little better about my formula. [...]

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Assessing The Weekend: Genius Remains To Be Seen

The results are in and Beverly Hills Chihuahua cleaned up. Audiences adored the talking dogs to the tune of $29,300,465, easily besting my $24,326,300 prediction. [...]

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Assessing The Weekend: Disappointment At St. Anna

The results are in and as predicted, Eagle Eye crushed the competition at the box office, raking in $29,150,721, a respectable $8,305 per screen. The marketing and good buzz proved quite a boost. Miracle at St. Anna was on the opposite end of the spectrum, making a paltry $3,477,996. [...]

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