3D Moving Out Of Theaters, Into Homes

3d-tvIt’s no secret that, for ill or for nil, 3D is going to be the next big thing for movies. Sure 3D movies are nothing new, but they faded into obscurity for a couple decades and if there’s anything Hollywood likes, it’s taking the old and making it new again. Whenever profits stop climbing at a meteoric pace, they need something to reinvigorate the cash-flow. VHS begat DVD. DVD begat Blu-ray. And so it goes.

At the moment, 3D movies are hot. Hot, hot. Hot to the point that it can take a warmed-over remake like My Bloody Valentine and turn it into a box office monster.

Well yeah, duh, of course movies are going [...]

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Piranha 3D: Is There A Horror Movie They Won’t Remake?

piranha-posterIt’s a serious question, is there a horror movie that won’t be remade? You’d figure there would be someĀ  movies so revered that no one would attempt a remake, but we’ve gotten recent remakes of Halloween and Friday the 13th, two of the most iconic modern horror movies. Not to mention Psycho, Dawn of the Dead, The Omen, etc.

You’d also figure there would be movies that gained a little notoriety by ripping off the plot of a famous horror movie that wouldn’t really be worth the effort to remake. Logically, you’re right. Practically, you’re wrong.

My Bloody Valentine was a ripoff of any random slasher movie that came before it, but that didn’t stop [...]

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Will Your Favorite Movie Be Better In 3D?

3d-conversionIf you hadn’t yet noticed, 3D is coming back to movies in a big way. Every week or two a new release makes it’s way into a few 3D theaters. By most accounts, or at least box office receipts, people seem to enjoy the 3D thing so Hollywood is going to push it until it’s all pushed out. Because you know, it’s easier to get people to spend more money on movies by making them look spiffier than actually trying to make better movies.

The problem Hollywood has is that not every movie is financially appropriate for 3D. Using Monster vs. Aliens (the biggest digital 3D release to date) as a case study, if you’ve [...]

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Weekend Report: More Big 3D Profits

To the surprise of no one, Monsters vs. Aliens handily crushed the competition at the box office with $59,321,095, $3 million north of my prediction. The interesting bit is that the 3D screens accounted for around 55% of the total gross. Fandango reports that the premium for a 3D showing of MvA at a local theater is $3.50. If that represents the average bump for 3D, then the average 3D ticket would be about $10.70. So if 3D accounted for $32.9 million, that would be about 3.07 million tickets. That leaves about $26.4 million for the 2D tickets, about 3.66 million of them. Even though 2D sold 20% more tickets, 3D represented 10% more in the gross. If there were no 3D, the gross [...]

Continue reading  Weekend Report: More Big 3D Profits