And Introducing… Superman

So, a couple years ago Superman Returns came out. There was lots of fanfare and the movie made a couple hundred million dollars. You remember that? Well, Warner Brothers is hoping you don’t. In an article in The Wall Street Journal, Warner’s President Jeff Robinov says the studio was pretty disappointed in the movie’s box office returns. “It didn’t position the character the way he needed to be positioned,” he says. In studiospeak that means it didn’t make enough money to indicate there was a huge, rabid fan base that would happily plunk down their money on a sequel following the same story line.

According to Box Office Mojo, it had a worldwide theatrical take of $391 million. That sounds good enough, but you can tell the studio expected much bigger things since they invested $270 million in the production. $120 million net (not including advertising costs) at the box office is just not getting it done.

Warner Brothers solution? Reintroduce Superman. Just, you know, kind of pretend Superman Returns never really happened. So, if it’s not following the story line of the last new Superman movie, where does the new new Superman movie go? Rubinov “sees exploring the evil side to characters as the key to unlocking some of Warner Bros.’ DC properties,” including Superman. Get ready for a flood of dark movies featuring brooding comic book characters for the next couple years. Ugh.

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